No Pressure Driving School Branding by 3B's Studio

This Worthing based Driving School wanted a new brand designed to feature on their new forthcoming website.

about no pressure driving school

No Pressure Driving School is an established professional Driving School that has built up an enviable reputation over the years. They pride themselves on their commitment to provide a professional and efficient service at all times, whilst maintaining the highest standard of work, ensuring Safe Driving for Life.

Based in Sompting, West Sussex, No Pressure Driving School is run by Ian Callow, an AA trained and approved driving instructor.

Visit the No Pressure Driving School website

New branding was required before a website could take shape…

3B’s Studio was contacted by GemTanWeb, a web design company we sometimes collaborate with, as their client, a Driving Instructor, needed a brand new logo.

On speaking to Ian at No Pressure Driving School we established his likes and dislikes and any colour schemes that were favourable to him.

Ian told 3B’s Studio he didn’t want the usual driving inspired logo but would prefer an abstract logo and he liked blues and greys.

3B’s Studio didn’t want to design just a random shape with no theory behind it. After careful consideration 3B’s Studio came to the conclusion that after being taught to drive it gives you the freedom to be more independent and so they arrived at the idea of an abstract bird as a brand icon – signifying flight, freedom and independence.

The No Pressure Driving School logo was born, colour scheme created and just to show how it could look in the flesh we designed some doubled sided business cards too.